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Creating a generational legacy? The secret is to give your wealth away

Updated: May 7

Philanthropy within a family isn’t just about giving—it’s about creating a shared sense of purpose, building stronger connections, and fostering a legacy that lasts well beyond financial wealth. When families unite around common values and a desire to make a difference, they not only contribute to the greater good but also strengthen their relationships and lay the groundwork for managing wealth across generations.


At the heart of successful family philanthropy is the alignment of shared values. These values act as a guiding compass, helping families decide where they want to focus their efforts and how they want to make an impact. Whether it’s supporting education, environmental sustainability, or community initiatives, having clear principles gives everyone a sense of direction. It creates unity and ensures that charitable efforts reflect the family’s collective identity. This shared purpose is invaluable, especially when navigating the complexities of wealth management over time.


Philanthropy also plays an important role in preparing younger generations for stewardship. Involving children and grandchildren in giving decisions teaches them about financial responsibility, decision-making, and the importance of contributing to society. Structures like private ancillary funds can provide younger members with hands-on experience in managing donations and aligning investments with family values. These opportunities not only empower them but also instil a sense of pride in continuing the family’s legacy with intention and care.


Philanthropy also ensures that wealth serves a greater purpose beyond material accumulation. Image: congerdesign/pixabay
Philanthropy also ensures that wealth serves a greater purpose beyond material accumulation. Image: congerdesign/pixabay

One of the most powerful aspects of philanthropy is its ability to bring family members together. While different generations may have varying interests or priorities, working on shared charitable initiatives provides a platform for collaboration and meaningful dialogue. It fosters mutual respect and understanding, helping families navigate potential conflicts that often arise during wealth transitions. For example, one member might be passionate about supporting local causes while another focuses on global issues—philanthropy allows room for both perspectives while maintaining a unified vision.


Beyond its practical benefits, philanthropy has a way of deepening family relationships. Working together on charitable projects or discussing social causes over dinner can become cherished traditions that strengthen bonds and create lasting memories. These shared experiences reinforce the family’s identity and purpose, reminding everyone of the impact they can have when they work together.


Philanthropy also ensures that wealth serves a greater purpose beyond material accumulation. By embedding giving into their legacy, families shift their focus from simply preserving financial assets to creating meaningful social change. This approach transforms financial wealth into a tool for positive impact while demonstrating to future generations that success isn’t just about what you have—it’s about what you do with it.


Ultimately, philanthropy within a family is about more than just giving—it’s about building connections, fostering shared values, and creating a legacy that reflects who you are as a family. It’s an opportunity to come together around something meaningful while preparing future generations to carry forward both your values and your wealth with purpose and integrity. Through philanthropy, families don’t just preserve their financial heritage—they create an enduring culture of generosity and impact that stands the test of time.


If you’d like to discuss your family’s journey into philanthropy, please message me directly at robert@canopyeast.com.au.




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Canopy East does not hold an Australian Financial Services Licence (AFSL), is not an authorised representative of a holder of an AFSL and makes no representation of being a holder of an AFSL.

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